Dezine World
A WooCommerce shop for customised wallpapers, priced to the size of each wall.
The challenge
Dezine World sells customised wallpapers to homeowners, architects, interior designers and dealers across India. Every order is made to fit a particular wall, and prices are set per square foot, so a standard online shop with fixed prices wasn’t enough.
The shop had to let customers browse a large range of designs, work out the cost for their own wall and order with confidence. It also needed to reach trade buyers.
What we did
We built the shop on WordPress and WooCommerce, so the team can add designs, change prices and manage orders themselves.
The shop includes:
- Nine design categories, from botanical and 3D to kids’ rooms, with new, featured and top-selling tabs
- Product options for different wallpaper finishes, priced per square foot
- A wallpaper calculator: customers enter their wall’s width and height in inches, feet or centimetres, pick a finish and see the area and price
- Customer accounts, wishlist, product comparison and quick view
- A “create your own” route for wallpaper printed from the customer’s own image
- Separate calls to action for architects, interior designers and dealers
- Google reviews and an Instagram feed on the homepage, so visitors see real customers and installed work
Services used
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